Here’s a video look at the great time we had at LA Live this past weekend. Happy Friday to everyone, and we hope you have as much fun this weekend as we had at LA Live!
Many thanks to Eventworks for featuring our founder, Doron Gazit, and his Red Line Project in their current newsletter. Visit http://
AirDD provided decor and lighting for the fantastic Photo Independent Show at Raleigh Studios, adding elegance and illumination to the long and wide entryway (shown here) as well as the indoor galleries and VIP lounge. Our very own founder, Doron Gazit, exhibited photographs of his art at this juried art show.
Saddened by Prince’s passing, we at AirDD remember working on the Super Bowl Half Time Show (produced by Ricky Kirshner and art director Bruce Rodgers of Tribe, Inc.,) back in 2007.
Our contribution was the fabric screen on which Prince’s shadow was projected, and which resulted in the now infamous shadow play.
It was drizzling that night, and we worried that the fabric would become too heavy with the humidity and won’t fly upright, as intended. Meanwhile, Prince had to deal with the electrical equipment getting wet in the rain, and true to form he still gave an unbelievable performance like there was no problem at all mixing electricity with rain. We salute him.
AirDD was asked to help decorate downtown LA near City Hall for the city’s New Year’s Eve celebration, NYELA.
Travel through the evening with us…
The usually busy 1st Street was blocked for traffic. AirDD decorated its trees with spheres, colorfully lit from within, referencing holiday décor with a whimsical twist. For this 4 blocks long stretch we needed 50 spheres in different sizes and we had only 8 hours to do it!
At the bottom of 1st, near City Hall, we added a row of Wicks in blue and pink.
This year, for the first time, NYELA incorporated The Music Center, and AirDD was asked to design a visual that will invite people to The Music Center Plaza. We decked both sides of the crossway connecting Grand Park and The Music Center steps with white tusks. We had just one hour to set this up! This was a great spot from which to view the spectacular video mapping projections on City Hall Building. Many couldn’t resist touching (or hugging!) the soft bright tusks, while others posed for pictures between them.
Many thanks to Julia Diamond, The Music Center Program Director, and her amazing crew.
Happy New Year!
AirDD was asked to create the look for the LA Auto Show VIP Party in a tented outdoor space at the back of the LA Convention Center. Since the path to the party tent was quite complicated, AirDD had to make the way to the tent easily navigable and create a fun experience for the guests while on their way.
Follow us through to the party!
From the main entry of the Convention Center, AirDD marked a small entry leading to a floor below. AirDD positioned Hi-Lights™ on a Stand Out™ unit, so they could be seen from afar. Together with a colorful “Hydra Tree”, we created a fun attention-grabber to draw the guests in the right direction.
Upon landing the guests could see the next gateway directing them onward. This was 2 rows of Longhorn Hi-Lights, each 12’ tall, lit in different colors, providing drama and atmosphere leading to the exciting event.
The canopy of horn-shaped designs led the guests to an outdoor space within an urban setting. To draw the eyes away from the ugly walls, AirDD scattered cones in different bright colors. At first glance, the cones looked like a forest of lights, but upon closer look, they created a pathway leading to the party tent.
AirDD decorated the tent with large pastel lit Lilias for a magical look.
And there you have it! Many thanks to Denise Ronayne, Director of Sales & Operations, and her amazing crew. For more information on the LA Auto Show, visit laautoshow.com
Head out to the Los Angeles Convention Center to see the first of the season’s big U.S. auto shows, the LA Auto Show Nov. 20th – 29th. AirDD is thrilled to help light up the event for the second year in a row! For more information, visit laautoshow.com.