PRESS RELEASE – FEBRUARY 2007
A ROYAL EFFECT FOR PRINCE: SHADOW SCRIM INTRODUCED AT SUPER BOWL HALFTIME
North Hollywood, Calif. – Midway during his performance at Super Bowl Half Time XLI on February 4, a wall of white silk arose dramatically from the stage floor to create a somewhat controversial, yet very memorable, silhouette of Prince during his guitar solo in the song “Purple RainNorth Hollywood, Calif. – Midway during his performance at Super Bowl Half Time XLI on February 4, a wall of white silk arose dramatically from the stage floor to create a somewhat controversial, yet very memorable, silhouette of Prince during his guitar solo in the song “Purple Rain.”
The effect was the brainchild of production designer Bruce Rodgers of Tribe Inc. and Doron Gazit from Air Dimensional Design. During the planning stages of the show, Rodgers approached Gazit to create a giant 30-by-25-foot screen that would pop out of nowhere within seconds. Together they conceptualized and designed a wall of silk that would arise through the floor and undulate from a wind source beneath it. After AirDD fabricated the screen and the powerful fans it took to create the effect, B&R Scenery created a devise that could quickly roll the screen and fans as a complete unit on and off the field.
Despite all the precision planning, the day of the Super Bowl the designers were challenged by an unusually strong and un-seasonal storm. It was touch-and-go to the very last minute if the shadow scrim could even be used. The weight of the fabric in this sort of effect is crucial. Humidity and rain can affect how well it works. And although Gazit recommended the use of a specific lightweight fabric, there was no way of telling how long it would work in the rain. Thinking on their feet, the designers removed five feet from the height of the screen to make it even lighter and decided to launch the effect for as long as it would remain erect before the rain made it too heavy.
Originally scheduled to last for three minutes, the shadow scrim remained up for a little under a minute. Yet thanks to a dramatic performance by Prince using the scrim, this was more than enough time for the effect to make a lasting impact on the audience and the media.
PRESS RELEASE – MAY 2007 AirDD® WEBS ITS AIRTUBE® DESIGNS AT SPIDERMAN III NY WORLD PREMIERE
Airtube® design over the red carpet area, at the entrance of Spiderman III World Premiere. Police and press awaiting celebrities. Call
ed on by 15/40 Productions, AirDD® weaved a black, red and metallic Airtrube® installation for the red carpet reception area.
Called on by 15/40 Productions, AirDD® weaved a black, red and metallic Airtrube® installation for the red carpet reception area.
Airtube® design over the red carpet area, at the entrance of
Spiderman III World Premiere. Police and press awaiting celebrities.
Red Airtube® web, and cameras on Tobey Maguire.
PRESS RELEASE – AUGUST 2007
AIRTUBE® INSTALLATION AND WINDTUBES® FEATURED AT THE KIDSPACE CHILDREN'S MUSEUM IN PASADENA CALIFORNIA
Airtube® Design at the Museum’s central courtyard. Created for the Museum’s Art Festival, this installation will stay on for 3 months, ending October, at the Museum’s Central Courtyard.
This “Airchitecture®” piece gives the Museum a jovial and fresh look, creating an entirely new environment to walk through and play.
Children are invited to extend the Airtube sculpture and be cre-air-tive, by playing with Airtube rolls, left unraveled for them to extend and place.
Windtubes®, 9 foot long inflatables, that inflate quickly and easily, are provided within the same space, for the kids’ enjoyment and creativity.
For visiting hours, please go to www.kidspacemuseum.org
The Airtube® sculpture creates a new environment at the Museum
